There’s nothing better than making your audience and consumer instantly smile, or even chuckle, just by hearing or seeing your business’ name. It is an instant icebreaker, and lets the consumer know that you are a down-to-earth, approachable business.
However, we realise that not everyone feels the same way about the idea of turning a business or brand name into a pun. They might not work for everyone, and instead of attracting a consumer, it may well put them off a business altogether. Also, there is the possibility of causing confusion as far as different cultures and translations: if you want to appeal to a more international market, it is probably best to stay away from a brand pun.
Most adversity to business and brand puns social media management agency is quite unfair though. Many businesses are thriving with business puns, and it makes some businesses reputable solely based on their name. So, if you are a non-believer of the power and attraction of puns, we hope to bring you round to our appreciation after reading this!
Free Promotion!
The promotion, reputability and publicity that all come from simply having a business name pun is undeniable, as well as ridiculously under-appreciated.
When your business has a funny (or punny!) name, people will definitely take pictures and share those images with their friends. Nowadays, that image will certainly end up online, on social media and possibly in a trending list article about epic puns from the UK.
Since all business goals revolve around gaining reputability and getting their business well known, this is definitely one way to do it. This is free promotion; you just have to make sure your phone number and business information is closely linked to your business name pun. For every person who clicks onto that image of your business name pun, there will be someone looking for what you do who will take note of your number.
However, in order to gain promotion and publicity from your punning name, you don’t have to wait and rely on others to draw attention to your business. For example, it can be a selling point for a promotion or competition on social media. You can offer incentives for everyone who has a picture taken with your funny sign, or use it as a way to encourage other puns or funny business names in another campaign.
Make it Memorable
Perhaps the most important, and valuable, fact of utilising a witty pun as your business name is that it is bound to be memorable. A pun makes everyone smile, laugh, or even groan (in a good way!), and this humour helps people remember. However, be careful, as one of the worst things to do for your business is choose a name that is spelt wrong in some way – even if it has been adjusted to fit a pun.
For example, you may remember an optometrist called “OptimEyes”, but would you necessarily remember how to spell it? It wouldn’t be harmful as a store, in order to gain attention on the street, however if people tried to Google the name, they may be searching many wrong spellings.